American Express Lucky Shops Sponsorship

CHALLENGE

Develop an activation plan for the American Express on-site sponsorship at Lucky Shops NY 2012 that enhances brand perceptions as a top provider of service and access, encourages Card Members to Sync their cards via their social media channels and drive spend.

INSIGHT

Like the pages of Lucky Magazine, the event features a wide range of designers and shops, all selling at up to 70% off retail. Shoppers come for the bargains,  spending hours at a time hunting for deals, and always delighted at a chance to score a free designer good.

SOLUTION

Create a lounge complete with Sync stations. Cardmembers who synced on-site received a limited-edition Rebecca Minkoff tote bag and a $25 statement credit when spending $100 or more at Lucky Shops. The Lounge also provided Cardmembers a much-needed place to meet with their friends and rest.


Card Members who Synced their card on-site received a complimentary limited-edition Rebecca Minkoff tote.

Card Members who Synced their card on-site received a complimentary limited-edition Rebecca Minkoff tote.

Over 600 Card Members Synced their cards on-site and enjoyed a $25 statement credit when they spent over $100.

Over 600 Card Members Synced their cards on-site and enjoyed a $25 statement credit when they spent over $100.

Even Lucky covergirl Jennifer Hudson stepped up to Sync her card.

Even Lucky covergirl Jennifer Hudson stepped up to Sync her card.

It's estimated that 39% of sales were purchased using American Express.

It's estimated that 39% of sales were purchased using American Express.


CLIENT:  American Express
AGENCY: Momentum Worldwide
ART DIRECTOR: Natasha Sokulski