American Express Lucky Shops Sponsorship
Develop an activation plan for the American Express on-site sponsorship at Lucky Shops NY 2012 that enhances brand perceptions as a top provider of service and access, encourages Card Members to Sync their cards via their social media channels and drive spend.
Like the pages of Lucky Magazine, the event features a wide range of designers and shops, all selling at up to 70% off retail. Shoppers come for the bargains, spending hours at a time hunting for deals, and always delighted at a chance to score a free designer good.
Create a lounge complete with Sync stations. Cardmembers who synced on-site received a limited-edition Rebecca Minkoff tote bag and a $25 statement credit when spending $100 or more at Lucky Shops. The Lounge also provided Cardmembers a much-needed place to meet with their friends and rest.
CLIENT: American Express
AGENCY: Momentum Worldwide
ART DIRECTOR: Natasha Sokulski