American Express NY Fashion Week Sep. 2013
Revitalize the American Express Card Member Only (CMO) Show. The CMO Show traditionally features a designer re-presenting the collection they just unveiled earlier in the week or focuses on the current collection available at retail.
As fashion week has evolved from an industry tradeshow into a pop-culture moment, Card Members want to be a part of the larger conversation and get as close to the exclusive industry show as possible.
Invite American Express Card Members to Lincoln Center and, for the first time ever, bring the industry show directly to them, giving them unprecedented access. Those unable to attend can experience the event via livestream.
CLIENT: American Express
AGENCY: Momentum Worldwide (in collaboration with Digitas)
CREATIVE DIRECTOR: Ward Williams
ART DIRECTOR: Natasha Sokulski & Kyle Mahan