BRONX CHILDREN'S MUSEUM BRANDING

CHALLENGE

Create a simplified branding system and accompanying materials for a pro-bono client that helps them raise money to build a children's museum in the Bronx borough.

INSIGHT

The Bronx is the only NYC borough that does not have it's own children's museum. This vibrant community is incredibly diverse, but its children all have one thing in common: they learn though play.

SOLUTION

A colorful, candid, crafty and playful identity that highlights the simple moments of discovery and play as well as represents the vibrancy and energy of this diverse borough.


The photographs in the mark portray the five pillars of the Bronx Children’s Museum: Nature, Culture, Community, Education, Recreation.

The photographs in the mark portray the five pillars of the Bronx Children’s Museum: Nature, Culture, Community, Education, Recreation.

Custom font inspired by traditional kids' classroom crafts and materials, including construction paper and potato stamps.

Custom font inspired by traditional kids' classroom crafts and materials, including construction paper and potato stamps.

A colorful identity system uses photography to showcase the children of this vibrant community.

A colorful identity system uses photography to showcase the children of this vibrant community.

Bronx Children's Museum appearance at the 2012 Bronx Day Parade, featuring their River on the Go bus.

Bronx Children's Museum appearance at the 2012 Bronx Day Parade, featuring their River on the Go bus.


CLIENT:  Bronx Children's Museum
AGENCY: Momentum Worldwide
CREATIVE DIRECTOR: Melissa Ditson
ART DIRECTORS: Greg Coleman & Lindsey Jellig
JR. ART DIRECTORS: Dharini Perera & Natasha Sokulski
COPYWRITER: Bill Livingston