BRONX CHILDREN'S MUSEUM BRANDING
Create a simplified branding system and accompanying materials for a pro-bono client that helps them raise money to build a children's museum in the Bronx borough.
The Bronx is the only NYC borough that does not have it's own children's museum. This vibrant community is incredibly diverse, but its children all have one thing in common: they learn though play.
A colorful, candid, crafty and playful identity that highlights the simple moments of discovery and play as well as represents the vibrancy and energy of this diverse borough.
CLIENT: Bronx Children's Museum
AGENCY: Momentum Worldwide
CREATIVE DIRECTOR: Melissa Ditson
ART DIRECTORS: Greg Coleman & Lindsey Jellig
JR. ART DIRECTORS: Dharini Perera & Natasha Sokulski
COPYWRITER: Bill Livingston