Frannie's Gluten Free Re-Brand
Re-design Frannie's Gluten Free packaging to differentiate the brand and better capture its mission to bring a delicious alternative to those struggling with food allergies.
The existing logo and color palette weren't representative of the colorful personality of the owner and as a result the packaging failed to stand out among its competitors.
Rather than focusing solely on the packaging, re-brand Frannie's Gluten Free entirely and introduce bright colors and playful patterns to the natural/health foods market.
CLIENT: Frannie's Gluten-Free
ART DIRECTOR: Natasha Sokulski