Google Fiber Create Your World

CHALLENGE

Create a STEM-focused education event for 7th to 8th graders that showcases the power of the internet by highlighting coding.

INSIGHT

This audience is incredibly tech saavy, yet sees coding and programming as a foreign language and has little interest in STEM.

SOLUTION

Create interactive stations based on students' passion points that inspire and empower them to use the tools in their hands in new ways.


Through this two hour event, students are invited to look at their world differently, and invited to go from consumers of technology, to creators and innovators.

Through this two hour event, students are invited to look at their world differently, and invited to go from consumers of technology, to creators and innovators.

Students were invited into the Kansas City Fiber Event Space, where they kicked off the event with a quick introduction before being split off into groups of three.

Students were invited into the Kansas City Fiber Event Space, where they kicked off the event with a quick introduction before being split off into groups of three.

Color-coded, double-sided 10' walls defined the space for the the three stations – Animation, Music, Activism

Color-coded, double-sided 10' walls defined the space for the the three stations – Animation, Music, Activism

Each group was led by a moderator, who walked them through a quick presentation about their specific station and introduced them to the technology they would be using for their activity.

Each group was led by a moderator, who walked them through a quick presentation about their specific station and introduced them to the technology they would be using for their activity.

Students were divided into groups of two and invited to experiment with the technology. The Music Stations was introduced to MakeyMakey, a circuit board you plug into your computer that allows you to (among many other things) turn common objects like bananas, into musical instruments.

Students were divided into groups of two and invited to experiment with the technology. The Music Stations was introduced to MakeyMakey, a circuit board you plug into your computer that allows you to (among many other things) turn common objects like bananas, into musical instruments.

The Animation Station students learned about 3D printing and stop motion and were challenged to create their own stop motion shorts using a variety of props.

The Animation Station students learned about 3D printing and stop motion and were challenged to create their own stop motion shorts using a variety of props.

At the end of the event, all of the students were brought back together to share their creations with the larger group.

At the end of the event, all of the students were brought back together to share their creations with the larger group.

Students went home with a Create Your World resource kit, filled with six different passion point cards. This allowed student to recreate what they had learned, explore a station they missed, and to continue exploring coding via other passion points.

Students went home with a Create Your World resource kit, filled with six different passion point cards. This allowed student to recreate what they had learned, explore a station they missed, and to continue exploring coding via other passion points.


CLIENT:  Google Fiber
AGENCY: Jack Morton
CREATIVE DIRECTOR: Tim Clarke
ASSOCIATE CREATIVE DIRECTOR: Natasha Sokulski
DESIGNER: Mikell Fine Iles
CREATIVE TECHNOLOGIST: Erica Newman