GOOGLE FIBER LAUNCH AT TRAIL OF LIGHTS
Introduce Google Fiber to its newest market in Austin, Texas at their annual Zilker Tree lighting as the friendly new neighbor in town and run the activation for 24 consecutive days.
While the Trail of Lights is one of the most photographed local events, the Zilker Tree is quite isolated from the rest of the event, and is surrounded mostly by local food vendors, yet doesn't have anywhere for families to sit.
Create a whimsical photo set that transforms Austin into a winter wonderland with custom illustrations of local landmarks on one side, and a lounge on the other side, complete with a holiday Google Doodle made out of lights.
CLIENT: Google Fiber
AGENCY: Jack Morton
ASSOCIATE CREATIVE DIRECTOR: Natasha Sokulski
DESIGNER: Marin Dearie