Windows Phone Hanna Andersson
Holiday Cover Shoot Event

CHALLENGE

Create an in-depth phone demo experience for Windows Phone 7.5 that targets young moms.

INSIGHT

Young moms are gearing up for the holiday season and want to capture every moment.

SOLUTION

Partner with Hanna Andersson to re-create the catalog cover shoot in stores across the country using the Windows Phone camera.


In-store signage and digital promotion invited parents to bring their little ones for an in-store cover shoot.

In-store signage and digital promotion invited parents to bring their little ones for an in-store cover shoot.

Upon arrival, moms were given a Windows Phone to use throughout their experience.

Upon arrival, moms were given a Windows Phone to use throughout their experience.

Moms selected a cover look from the latest Hanna Andersson holiday collection.

Moms selected a cover look from the latest Hanna Andersson holiday collection.

The photo was taken with a Windows Phone, featuring the amazing camera.

The photo was taken with a Windows Phone, featuring the amazing camera.

Moms used their own loaner phones to take pictures, which they could automatically share to their social networks.

Moms used their own loaner phones to take pictures, which they could automatically share to their social networks.

Parents went home with a print out of their kid's cover photo and a digital version was emailed to them.

Parents went home with a print out of their kid's cover photo and a digital version was emailed to them.


CLIENT:  Windows Phone
AGENCY: Momentum Worldwide
SVP GLOBAL CREATIVE DIRECTOR: Mark Robison
ASSOCIATE CREATIVE DIRECTOR: Stephen Winston
ART DIRECTOR: Natasha Sokulski
COPYWRITER: Clay Nicholas