L'Oréal Paris Advanced Haircare Product Launch
Create a memorable event for L'Oréal Paris' biggest press launch in over 25 years: the Advanced Haircare product line.
Years of research and development have unlocked the secrets of great hair and created 5 customized solutions to change the life of your hair.
Invite beauty editors into the L'Oréal Vault to discover the secret ingredient in each of the 5 product lines in a fun and memorable way through performances.
CLIENT: L'Oréal Paris
AGENCY: Momentum Worldwide
CREATIVE DIRECTOR: Kindra Meyer
ART DIRECTOR: Natasha Sokulski