Nike Lacrosse Fast or Last Summer Tour
Establish Nike's authenticity and cultural relevancy in lacrosse by reinforcing the importance of speed, athleticism and training while providing opportunity for interaction with the product.
The most dedicated players continue their training off-season at lacrosse summer camps. While their days are filled with training, their evenings provide quite a bit of down time and little entertainment.
Create a pop-up tour across the Northeast that gives players a place to hang out with their friends, test out some Nike training techniques and try out the latest Nike Lacrosse gear.
CLIENT: Nike Lacrosse
AGENCY: Momentum Worldwide
CREATIVE DIRECTOR: Melissa Ditson
ART DIRECTOR: Natasha Sokulski & Curtis Wingate
COPYWRITER: Clay Nicholas