CIVIC ENTERTAINMENT GROUP – CREATIVE DIRECTOR
May 2016 - Present || New York, New York
A private entertainment-focused agency with headquarters in New York.
Key creative lead on the largest account, Ford Motor Company, with a focus on new vehicle reveal and pre-launch campaigns. Campaigns take on a 360 approach that include large, consumer-facing stunts, media-focused events, auto show programming, content creation and digital strategy. Additionally, contributed creative ideation across a variety of television networks and Silicon Valley power-houses, including but not limited to: HBO, NBC, Lifetime, History, Hulu, AirBnB, Snapchat + Spectacles, Facebook, Instagram and more. Activated a series premiere for NBC at Comic-Con 2016 and delivered both consumer-facing and VIP experiences at VidCon 2017 & 2018 for Facebook and Instagram.
SPARKS – ASSOCIATE CREATIVE DIRECTOR
June 2015 - April 2016 || New York, New York
A private company with a brand new office in New York.
Part of the team that helped launch the New York office, the newest location for a 100 year old company. Focused on creating unique experiences for various teams at Google, including YouTube, Cardboard, NewsLab, Re:Work and Google at large. Worked in various capacities, from concepting through execution for Anheuser-Busch, NewsCred, LEGO, and Budweiser. Events ranged from large-scale national conferences, to intimate, high-touch events.
JACK MORTON WORLDWIDE – ASSOCIATE CREATIVE DIRECTOR
April 2014 - June 2015 || New York, New York
An IPG agency focused on creating both consumer-facing and business-to-business brand experiences.
Involved in concepting and/or executing experiences for Capital One, NFL, Kimberly-Clark, ABInBev, Verizon and Canon. These projects included international C-level business conferences, branding and positioning, community outreach, pitch work and product launches. Served as the creative lead on Google Fiber, which included launching new markets with press events and intimate VIP events, consumer-facing pop-up experiences, in-store events across various markets, education-based programming, retail design consulting and creating multi-tiered tool kits local sales teams for national consistency.
MOMENTUM WORLDWIDE – ART DIRECTOR
June 2011 - December 2013 || New York, New York
A McCann Worldgroup agency (within the IPG network) dedicated to experiential marketing.
Involved in concepting and executing engagements for Microsoft, Nike, L'Oreal, Westin Hotels & Resorts and American Express. Activations ranged from product launches and sponsorships to promotions and multi-city tours. While some events reached tens thousands of consumers through global activations, others targeted a select few via intimate events.
BENJAMIN BIXBY – GRAPHIC DESIGN INTERN
January 2011 - March 2011 || Atlanta & Savannah, Georgia
Andre 3000's fashion line in partnership with SCAD's Collaborative Learning Center.
Selected by SCAD faculty to serve on a team to pitch the rebranding of the Benjamin Bixby line in preparation for its relaunch. Worked with a research and strategy team to develop a strong brand positioning, leading to the design of an entire brand identity system from logo development through store concept.
YVES SAINT LAURENT – ART DIRECTOR INTERN
September 2010 - November 2010 || Sham Shui Po, Hong Kong
Iconic French fashion house in partnership with SCAD's Collaborative Learning Center.
Selected by SCAD faculty to serve on a team to pitch a non-traditional, integrated marketing campaign for the launch of YSL's new "Multy" handbag in the Asia-Pacific region. Contributed to research and strategy and led the development of concepts and execution.
DOOR NUMBER 3 – ART DIRECTOR INTERN
June 2010 - August 2010 || Austin, Texas
A boutique advertising agency focused on small businesses and local clients.
Worked with the copywriting intern in ideation and development of several campaigns. Assisted the Senior Art Director in production management of a photo shoot. Prepared various ads for print production and web placement.
WORKING CLASS STUDIO – GRAPHIC DESIGN INTERN
January 2010 - March 2010 || Savannah, Georgia
An on-campus design firm focused on bringing top student work into production.
Created patterns and graphics for the Working Class Studio Brand to be used across multiple products (fabric, stationary, etc). Contributed to the redesign ofSCAD gear (t-shirts, hoodies, mugs, notebooks, etc.). Worked with Showtime television network to design various items for the show United States of Tara.
SCAD OFF-CAMPUS PROGRAM
SCAD HONG KONG
Sham Shui Po, Hong kong
September - November 2010
SAVANNAH COLLEGE OF ART AND DESIGN (SCAD)
Class of 2011
Magna Cum Laude
B.F.A. Advertising Design
B.F.A. Graphic Design
Adobe InDesign, Illustrator, and Photoshop
Google Docks, Slides, etc.
Microsoft Word, Powerpoint, and Exel
Mac & PC Platforms
Adobe Lightroom and After Effects
HTML and CSS
Bilingual | English + Spanish