Westin Rock 'n' Roll Marathon Sponsorship
Launch the Westin Hotels & Resorts sponsorship of the Rock 'n' Roll Marathon series and promote bookings of the VIP Marathon Package on race weekends across the country.
There are many stresses associated with traveling for a race. This is especially true for Rock 'n' Roll Marathon Series participants as many are first-time marathon runners.
Create the new position of RunWESTIN Concierge: an experienced Marathon runner who travels from race to race and is dedicated to eliminating guests' pain points so they can run their best race.
CLIENT: Westin Hotels & Resorts
AGENCY: Momentum Worldwide
GLOBAL CREATIVE DIRECTOR: Mark Robison
ART DIRECTOR: Natasha Sokulski
AWARDS/RECOGNITION: Bronze Reggie 2014 – National Consumer (under $3M)