Windows Phone 8 Global Launch
Launch Windows Phone 8 globally, demonstrating that it's the phone reinvented around each person's unique personality by putting the phone in people's hands.
People were either still very unfamiliar with Windows Phone or didn't see it as a valid alternative to iPhone and Android.
Create playful head-to-head challenges in high-traffic areas throughout the U.S., U.K., Germany and France that highlighted the benefits and of Windows Phone 8.
CLIENT: Windows Phone
AGENCY: Momentum Worldwide
SVP GLOBAL CREATIVE DIRECTOR: Mark Robison
CREATIVE DIRECTOR: Melissa Ditson
ART DIRECTOR: Natasha Sokulski
COPYWRITER: Clay Nicholas